Many of the stainless steel versions are black in appearance due to their titanium carbide coating, giving them an almost stealth-like appeal and a versatile use for all manner of occasions. TAG Heuer also choose titanium for some of their instruments, to provide a lightweight yet hard-wearing alternative to stainless steel. The more recent TAG Heuer Formula 1 watches are implemented with the brand’s most advanced technology using materials such as their ultra-sleek ceramic case materials for superb durability. Watches within the Formula 1 collection are not only used for sports watches, but also make fantastic dress watches. Since then, the designs of the TAG Heuer Formula 1 watches, although similar in nature to the originals, have evolved into more subtle designs as a response to an increase in demand from enthusiasts looking for a sophisticated companion for everyday use.

The Formula 1 was the first watch to be released following the acquisition of Heuer by Techniques d’Avant Garde (“TAG”) in 1986, many of them dressed in captivating vivid plastic cases and matching dials. The collection plays an important role in the story of TAG Heuer’s growth, from its birth back in 1860. Each watch from the TAG Heuer Formula 1 series, captures the power, speed and adrenaline-infused nature experienced on the racing track, as well as the excitement felt within the vehicles of some of the world’s most successful drivers’ of the industry.

Tag heuer formula 1 orange rubber strap